In 4 years of trial and error in internet marketing the most challenging part was copywriting for me.

The first challenge was to pick a profitable market. It’s hard, really.

But all others things like, product creation, building a website, automating the sales process, traffic generation. They were all easy.

I can pay someone to create a product for me once I have the idea and the niche in mind and maybe the outline of product. I can get my product ready in a few days.

What is good copy? This is the question everyone would like to know the answer to. There’s probably no one right answer either. What is good copy for one audience or medium won’t necessarily work well for another.

Are there any “must haves” that are pretty universal?

I think there are. Here’s a list of my “must have” qualities for qualifying as good copy. See what you think and feel free to post your list or additions you think are important.